Thinking about a future as a microblading artist? Before you take the plunge into the realm of professional microblading or permanent makeup (PMU), there are key aspects to consider. In this guide, we'll delve into the essentials of becoming a microblader and tips for starting your career!
What is Microblading and Why is it Popular?
Microblading is a semi-permanent cosmetic tattooing technique that involves applying pigments in hair-like strokes to create natural-looking eyebrows. It exploded in popularity in the U.S. in the 2010s, around the time when full brows came into style and when social media sites like Instagram took off, increasing awareness of and interest in the procedure. The stunning before-and-after photos of microblading results and the promise of perfect brows without the daily hassle of makeup application made microblading skyrocket in popularity.
Today, microblading is more in demand than ever as it’s become increasingly normalized over the last several years. Safe to say, microblading isn’t going anywhere, and the demand for skilled microbladers will only continue to grow in the coming years.
How to Become a Microblader
Microblading artists come from all types of professional backgrounds from estheticians to professional tattoo artists to those who are brand new to the tattooing and beauty industry. No matter your background, the basic steps for getting into microblading are the same:
- Get trained in the art of microblading, usually through a course of at least 100 contact hours
- Obtain the necessary certifications, licenses, and insurance in your state
- Purchase quality microblading equipment and pigments
- Start with a “soft open”...which often means microblading friends and family members for discounted rates or in exchange for testimonials. (Pro tip: remember to take before-and-after photos for your social media accounts and website.)
- Get started! Open up shop, launch your marketing campaign through social media and other avenues, and start serving your first “real” clients!
Training and Certification: How to Become a Certified Microblader
Before you embark on your microblading journey, proper training is paramount. Seek reputable institutions that offer comprehensive microblading courses of at least 100 hours. (Professional PMU organizations such as the Society of Permanent Cosmetic Professionals (SPCP)warn aspiring microbladers that any course less than 100 hours isn’t sufficient.) These programs typically cover fundamental techniques, safety and sterilization protocols, and client interactions. Choose a course that includes hands-on practice to ensure you gain practical experience.
Organizations like the SPCP and the American Academy of Micropigmentation offer certifications for PMU artists that help build credibility with potential clients and may help you obtain the necessary licenses in your state. Be sure to look into the requirements in your state, county, and city before you open your microblading business!
Mastering the Art of Microblading
After completing your initial training, practice is key to refining your microblading skills. You may want to consider apprenticing under an experienced microblader to gain valuable insights and real-world experience. Many PMU artists are so in-demand that they would jump at the chance to take on an apprentice who has already completed basic microblading training!
Even when you’re a newbie, it’s worth it to invest in quality machines and pigments. The right equipment ensures precision and lets you focus on your craft instead of wondering if sub-par machines, microblades, and pigments are interfering with your results. Practice different eyebrow shapes and styles to cater to diverse client preferences, honing your ability to customize every session for every client.
Tips for Creating a Professional Workspace
Every professional microblader probably dreams of having their own perfectly decorated studio. If that’s your dream, go for it! But know that you don’t have to start with perfection. What does matter is having a work area that’s organized, sanitary, and comfortable for your clients. You’ll also want to invest in quality lighting to ensure accurate color matching and visibility during procedures. As your time and budget allow, you can then focus on aesthetics and designing your dream studio.
It’s also worth noting that you don’t have to start out in your own studio. Some spas, salons, and PMU studios rent out space to PMU artists, similar to the way hairdressers often rent chair space from a salon owner.
Strategies for Attracting and Retaining Clients
Building a solid client base requires more than just technical skills (though you’ll definitely need that too!) Social media is a huge tool in the beauty industry. Potential clients want visual proof that you can deliver the results they want, so be sure to provide plenty of photos on your website, socials, and review sites like Google My Business and Yelp.
When your clients tell you they love their results, ask them if they wouldn’t mind telling their friends or leaving a review on your Google My Business or Yelp account. A little word of mouth and online social proof go a long way!
You should also gather the phone numbers and email addresses of your clients so that you can send out automatic reminders when it’s time for touchups, ensuring that your first clients become repeat clients.
Industry Trends and Innovations
Staying up-to-date with the latest advancements in microblading and PMU will help you stay relevant and competitive in the industry. Follow PMU influencers on social media to stay informed about emerging trends and innovations. Whether it’s a new PMU machine that would make your life easier or aftercare tips you can pass on to your clients, there’s plenty to learn from other PMU artists.
For many microbladers, microblading is only the beginning. Following PMU influencers can help you learn about other services like lip blushing, BB Glows, and others that you may want to offer eventually. Overall, staying on top of trends and staying open to incorporating new techniques and tools into your practice will help your microblading business thrive for years to come.
In conclusion, becoming a microblader requires some serious dedication to learning the craft, a little business acumen, and a commitment to providing exceptional service. By learning the basics in a microblading course, honing your skills through practice, and marketing your business online, you can launch your career in the world of microblading and permanent makeup.
When you’re ready to start your journey, be sure to check out our selection of high-quality permanent makeup supplies that can help get you started!